Coact Creative was commissioned to curate 20 – 75, an exhibition that celebrated “the overly complicated” by drawing inspiration from the intricate mechanics of Rube Goldberg machines. The exhibition showcased a diverse array of final artworks, blending traditional mediums such as illustration and photography with more unconventional elements, including 3D-rendered designs, 3D-printed machine components, and an interactive augmented reality feature that invited visitors to engage directly with the exhibit. 

Beyond creating content for the space, Coact were required to design a cohesive brand identity for 20 – 75 and execute a promotional campaign, combining dynamic social media content with striking print materials to generate public interest.