DRUG is a gambling awareness campaign confronting the growing issue of problem gambling among young people, by focusing on the long term effects, comparing its addictive nature to the grip of drug dependency. By building on this similarity, whilst also drawing parallels between how the spread of the increase is akin to that of a growing tumour, the campaign communicates its message in a context graspable by its target audience. The campaign aims to take a preventative approach – raising awareness before the problem takes hold; forewarning that gambling’s promises of thrill and reward can quickly spiral into control and destruction, making early awareness and prevention crucial.